The value proposition for a restructured BMDA and Chamber has many facets and we’ll touch on all of them over the coming months as part of this series of communications. While some of the value proposition includes things that are new or different, one thing that will not change is the quality programming and events that you’ve come to expect from both organizations.
For instance, each year the Chamber facilitates the Leadership Bismarck-Mandan Program which seeks to develop local leaders who actively participate in and support community progress. Neither that program nor others such as Lemonade Day or the Outstanding Teacher of the Year will go away as a result of the restructure. The same can be said for our signature events like the Workforce Development Summit or Celebrate Bismarck-Mandan. We’re simply looking to build on them. Take for example the Economic Outlook Forum. A restructured organization is in a position to: host an event like the Economic Outlook Forum, analyze the results of the event & accompanying survey and then address or implement programming based upon those results whether they’re specific to economic development or advocacy. One organization can do all of that and that’s advantageous for not only the organization, but the entire community as well.
And while the Chamber may be better known for hosting the aforementioned events, the BMDA has also developed programming that can be strengthened by the restructure. This includes the organization’s annual Job Shadow Week where area high school and college students are encouraged to participate in two and four-hour job shadows in an effort to learn more about a specific profession. While the program has been incredibly successful in its three years of existence, the BMDA has only 240 private sector investors to whom the program is primarily marketed. By comparison, a restructured organization could have over 1,300 private sector investors to whom we could market and ultimately grow the program. In doing so, we can better address one of our membership and community’s most pressing needs.
Once again, it’s important to note that by restructuring, we’re not looking to do less with the resources that we’ve been entrusted with. In fact, we’re looking to do just the opposite; take those same resources, leverage them and do even more. The examples above are just a few ways we expect to do so as a unified business development organization.
As to what’s currently being done to complete the restructure, each organization has engaged independent counsel to review their bylaws in an effort to ensure proper compliance throughout the process. In addition, the organizations have developed and solicited responses to a request for proposal (RFP) for a marketing firm to develop the restructured organization’s new name, logo and brand.
Should you ever have any questions, comments or concerns during this process, you can always get a hold of me directly at firstname.lastname@example.org or (701) 222-5530.
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